“The play experience in LEGO AR-Studio is open-ended, leaving children’s imagination and creativity to shape up the play universe. The app also allows users to record the action and save video clips directly to their smart device. In the app, children and LEGO fans can explore and control virtually enhanced animated versions of LEGO models in real-world environments, making and playing out their own unique stories and adventures. This is one of many ways we innovate to combine physical and digital LEGO play into a fun and creative experience for children.” LEGO AR-Studio pioneers new possibilities for imaginative play where children can enjoy both physical interaction and digital engagement at the same time.

“We believe the best way to predict the future of play is to invent it. Tom Donaldson, VP, Creative Play Lab at the LEGO Group said: However, recently LEGO added sixteen more sets to the lineup.Today, the LEGO Group is providing children across the world the opportunity to play using a free augmented reality app that allows users to explore their creativity by mixing virtual and physical LEGO ® play together, in a brand new and unique way.Ĭoming out of the LEGO Group’s department that explores the future of play – Creative Play Lab – LEGO AR-Studio™ is a creative tool, developed with Apple’s ARKit, that allows children to play with digital versions of some of the most popular LEGO sets*, in real-world scenes using augmented reality that mixes them with physical LEGO models.

When Build Together was launched, only six sets supported the interactive experience. Once everyone has joined the session they can start building together!

Players then have to scan the QR code on the physical building instructions booklet to join together as a team. Each builder needs their own smart device with the LEGO Building Instructions app already installed. To recap, Build Together allows up to five people to build a LEGO set together. This innovative feature opened a new dimension of interactive building, designed to multiply play value while turning LEGO building into a social, cooperative activity that both families and friends could enjoy together (see: LEGO Building Instruction App – Build Together). Back in December of last year, we discussed a new experience available through the LEGO Building Instruction app, called Build Together.

Lego brick builder app